Strategy & Innovation Case Studies
Coulter Strategy & Innovation taps into Coulter’s two decades of experience and the more than 60 association professionals under our roof to deliver new thinking about old problems. Most importantly, we provide guidance and opinions that we, as practitioners, are confident that your organization can implement within your governance structure, unique association culture and financial means. We aren’t afraid of hard work or difficult conversations – in fact, we look forward to tackling them with you.
Unifying the Possibilities
The Challenge: The rapidly growing generic pharmaceutical industry found that its advocacy efforts were being diluted by the existence of three separate trade associations, each with its own approach and legislative agenda. What should have been a period of rapid progress in forwarding an overall advocacy agenda was being hampered by a lack of a unified strategy. Two previous efforts at organizational consolidation resulted in failure, largely due to turf battles and disagreement over control and structure. Coulter Strategy & Innovation was retained by the three Boards of Directors to develop, facilitate and manage a process that would result in a single, powerful industry trade association.
Strength Through Partnership
A nationally prominent technology-based association retained Coulter Strategy & Innovation to conduct a comprehensive analysis of association revenue and expense centers to determine a strategic path that would provide enhanced value to the association’s members and corporate supporters. In addition, we were asked to fully explore the development of strategic alliances with aligned nonprofit organizations serving the same industry niche.
Building a Business Coaching Program From Scratch
A national nonprofit organization devoted to providing resources for small businesses partnered with a major international finance corporation to create a new, free “small business speed coaching” program. They retained Coulter Events to plan, produce, and stage the program in five test cities across the country, including developing planning and marketing materials that would establish the program’s infrastructure from scratch.
Short-Term Duty, Long-Term Gain
The freelance editor of a bimonthly magazine published by a longtime association client of Coulter Nonprofit Management announced her resignation after more than 10 years on the job. Once she completed the next issue, the magazine would be without editorial direction.
The Magazine That Aspired to Inspire
After four years, a quarterly trade magazine covering women in the electronic media had grown stale and perfunctory. The staff of the national nonprofit association that publishes the magazine decided it needed to break with the third-party vendor that had provided full editorial services for the publication since its inception, and recommended that the association retain Coulter Strategy & Innovation. The association’s board of directors had some trepidation about trying out a new firm but went along with the staff recommendation, in part because of Coulter Strategy & Innovation’s competitive rate.
“Knowing is not enough … we must apply. Willing is not enough ... we must do.”