Event Case Studies
Coulter Events’ ability to couple top-notch event production with creative ways to tell a story sets us apart in a crowded marketplace. We constantly evaluate the impact of both the “experience” and the event’s bottom line results, ensuring attendee satisfaction while judiciously leveraging financial resources.
Making the Common Uncommon
The Challenge: A national organization approached Coulter Events with a unique challenge … the centerpiece of their programmatic base, an annual event, was enjoying strong attendance and market success, but was hemorrhaging money. In short, its expense metrics were out of control, and absent a new approach, the event would have to be discontinued.
Three, Two, One... Launch!
The Challenge: Coulter Events was approached by the campaign staff for a prominent national politician who was planning his announcement as a candidate for President of the United States. At that time, there were a number of announced candidates from the same political party, and the candidate and his staff wanted to ensure that the announcement conveyed both the story of the candidate’s public service and his vision for America. The announcement was scheduled on a total planning and execution horizon of three weeks.
Ensuring the Story Is Told... and Sold
A client corporation held an annual series of events for its top producers, but the events had increasingly lost the essence of their purpose. Despite best intentions, the events were increasingly viewed by internal and external audiences as an excuse for excess, both financial and behavioral. The events had lost their subtle story line, and as a result, the client CEO wanted a complete “rethink” to alter the event’s purpose and perception.
The Leap from Good to Great
The Challenge: A client philanthropic organization held an annual event that provided virtually 100 percent of the foundation’s operating and program revenue. The event, which was steeped in tradition, had been held as a luncheon awards program for decades. The program’s significance and the foundation’s important work were being lost in an event that gave too little to awards recipients and corporate partners and too much to the host property.
“Knowing is not enough … we must apply. Willing is not enough ... we must do.”